PROPENSITY TO PURCHASE

Anticipate your customers’ needs before they know their needs themselves.

Tap into the power of prediction by detecting hidden patterns in your customers’ purchase behaviors. Anticipating future needs allows you to tailor your offerings to specific individuals’ buying behaviors and enhance every interaction your customers have with your brand.

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PATTERN DETECTION

By mining the data surrounding interactions between your customers and your brand, we help you uncover obscure patterns in individual customer purchase behavior – which products, how often, how much, and at what price they buy.

PURCHASE PREDICTION

With an understanding of your customers’ purchase patterns, we develop models to predict future buying behaviors, enabling you to project which products a customer will purchase, how much they will spend, and which products they will purchase together.

OFFERING CUSTOMIZATION

Knowing future purchase behavior at the individual customer level allows our team to prescribe strategic interventions – promotions, product packaging, pricing – to increase desired purchase behavior.

TURN PATTERNS INTO PROFIT

Our Propensity to Purchase model provides you with the ability to understand how your customers purchase, predict buying patterns, and alter future behavior through an elevated level of personalization that will positively impact your bottom line.

Through a combination of deep-learning pattern detection algorithms, advanced forecasting analyses, and statistical simulations, you will not only know your customers better, but also anticipate and respond to their diverse and dynamic needs in an exceedingly personalized way.

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